|Wait, where is she from again??|
There's just one little problem. When Cher sings: "Laughing so damn haRD/ Crashed yoUR Dad's new cAR," placing paRtiulAR stress on the "AR"s, something seems to be missing... Namely, her accent. It is a slight change but nevertheless a noticeable one (especially of you've listened to the UK version of Sticks & Stones as many times as I have). The end result is that Cher Lloyd doesn't sound like Cher Lloyd- she sounds like Travie McCoy & Ke$ha's daughter. And a very American daughter at that.
The cautionary tale here, people, is that it is one thing to moderately Americanize your product for American audiences, but quite another to make your product generic. As delightful a tune as Oath is, it does indeed border on American "vanilla POP," which may sound like a soda but I intended it to mean, essentially, bland.
Let's hope that Oath does well regardless. Because by all accounts it is quite good. So go buy the single and listen for the "AR"s.