Wednesday, April 18, 2012

Is Carly Rae Jepsen Your New Favorite POP Star?

Do you LOVE her yet?

Unless you live under a rock (or worse... disconnected from virtual reality) chances are you have heard Call Me Maybe by overnight sensation Carly Rae Jepsen [and by overnight, we mean it.  This girl makes Lana Del Rey's popularity seem delayed].  Hailing from British Columbia, Canada, Carly Rae Jepsen already has a musical career under her belt - not only did she place third on the fifth season of Canadian Idol, she has toured her home country & released an album, entitled Tug of War, in 2008.  But a lot has changed in the four years since she her first release, namely, Carly Rae has gone global.  Acquiring an appetite for POP music after "falling in love" with the likes of Robyn & Kimbra (I mean, who can blame her), the singer-songwriter decided to venture down a new avenue: POP music.  The result? The year's biggest earworm to date: the sickeningly cute, undeniably infectious & fresh Call Me Maybe. As noted by critics, Call Me Maybe evokes memories of the early days of Britney Spears & Christina Aguilera (especially Come On Over, in my opinion). But how did this squeaky-clean 26 year-old manage to win us over so quickly?  


There are the obvious answers: Carly Rae's youthful charms, the widespread celebrity endorsement, the "Justin Bieber protegee" tag-line.  But there is something hidden beneath the surface about Carly Rae's massive breakthrough single.  Much like Selena Gomez's Love You Like a Love Song, Call Me Maybe's brilliance stems from its ability to bridge the teen POP audience & the Euro-heavy adult dancefloor.  Yes, it sounds a lot like a Disney song, but it's not. Lest we forget, Carly Rae is an experienced 26 year old songwriter on our hands, and although under the same management as Biebs, she is far more akin to artists like Taylor Swift & Ellie Goulding. With her fame on the rise, & her ability to tap into both tween-age & adult fanbases, could Carly Rae become our newest folk-POP star?  

It is, of course, too early to tell. But the buzz behind Call Me Maybe does not bespeak "one-hit-wonder."

Unapologetically,

Minna

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