Thursday, March 22, 2012

Does Time Off = Irrelevance?

Will they still love me, Jay?

Being a POP star is serious work.
Rumor has it that Beyoncé has entered the studio to record tracks for her next album. Many also allege that she’s signed a $150 million contract with Live Nation for a world tour this coming year. Some argue that this is a good thing, stating that although Beyoncé has a newborn at home, she needs to get back to work. Otherwise, she'll soon find herself irrelevant in a POP music world currently dominated by Rihanna and Katy Perry. I disagree. If one has a good promotional team behind them, and top-notch songs to boot, s/he will find him/herself back on top in no time. Look at Katy Perry. I Kissed A Girl, topped the charts in June 2008. From June 2008 to June 2009, Katy released the following singles from her first album, One Of The Boys: I Kissed A Girl, Hot ‘N Cold, Thinking of You, and Waking Up in Vegas. After Waking Up in Vegas slid down the charts and her Hello, Katy World Tour concluded, Ms. Perry took a well-deserved few months off, followed by six months in the recording studio to complete her follow up, the Teenage Dream album. When the first single, California Gurls, was released in May 2010, people were excited to have Katy back with some fresh material. Though she may have been presumed dead due to a year without new radio tunage, that waiting period made it all the more exciting when California Gurls came out. The Katy-free year gave her new music a stronger impact, and is part of the reason why California Gurls was such a monstrous hit.

I'm so much better than you.
P.S. Don't you love my Princess Leia side-buns?
Some may cite Christina as an example of how a long period between albums leads to irrelevance. I disagree with them. I think her album’s failure can be attributed to three main points: 1) Assuming an image that wasn’t true to who she was, 2) Mismanagement on the part of her promotional team, and, most importantly 3) Releasing a terrible single (Not Myself Tonight) that was actually much different from the rest of her album. I don’t have any proof, but I wouldn’t be surprised if the label forced her to record what they thought was a radio friendly track after listening to her album, which they likely considered too experimental for mainstream POP audiences.

So that’s my take on it…if Beyoncé’s label and management (Roc Nation) push her material like they push Rihanna's, and if her songs are as good, then she should have no problem. She’s the most talented of all those POP biotches, anyway! Miss Irreplaceable knows how to WERK.

Unapologetically,

Gregory

1 comment:

  1. Beyonce actually has a few years between each of her albums [Dangerously in Love (2003)B'Day (2006)I Am... Sasha Fierce (2008)4 (2011)]. She definitely does take breaks and has no 'comeback' issues.

    Compare that to Rihanna [Music of the Sun (2005)A Girl Like Me (2006)Good Girl Gone Bad (2007)Rated R (2009)Loud (2010)Talk That Talk(2011)] who seems to never not have a new single out. I haven't followed Rihanna's music too closely in the past and I was surprised to find out that 'Talk that Talk' was her sixth album. I didn't even realized she had released 'Loud.' I thought everything from her 'Loud' era was from her 'Good Girl Gone Bad'/'Rated R' era.

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